Interviews Archives - Small Business Big Marketing

How (and why) to be the face and voice of your industry | # 622

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In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Become the face and voice of your industry. Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Super simple marketing has lead to steady growth for this dog poop bag business | # 621

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Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do? Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tel you is they use super simple marketing to grow exponentially. It’s a shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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2023 SEO Best Practice with Harry Sanders (incl. a deep dive into ChatGPT) | # 620

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SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Why creativity in business is so important with restaurateur Howin Chui | # 619

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Why is creativity so important in business? When you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a highly creative episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.

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6 Ways To Use Chatbots In Your Business (No Matter Its Size Or Industry) | #618

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Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business. It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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The Today Show’s Chief-of-Staff Joshua Del Pozo on how to get free national TV coverage for your business | #617

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Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

The Today Show’s Chief-of-Staff Joshua Del Pozo on how to get free national TV coverage for your business | #617 Read More »

Retention marketing expert Adam Robinson

How to use email marketing to grow your business with Retention’s Adam Robinson | #616

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Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.

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Word of mouth marketing hall of famer Jay Baer on creating marketing that gets results | #615

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If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book, every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

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Selling Online for Dummies author Paul Waddy demystifies online business | #614

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Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.

Selling Online for Dummies author Paul Waddy demystifies online business | #614 Read More »

World Surfing Champion Shaun Tomson on how to find your purpose | #613

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Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

World Surfing Champion Shaun Tomson on how to find your purpose | #613 Read More »