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249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.

43 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of.

Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book.

Yep, big show as usual. Let’s get stuck right in!

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. Read More »

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

29 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

An even better title for today’s episode is ‘How to get shi* done’. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains.

Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

Enjoy!

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. Read More »

Dr. Robert Zoellner - how to create a point of difference

246 – How to create a poaint of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner

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Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at – he’s a very successful Optometrist trapped in an entrepreneur’s body! Listen in as he explains how marketing played a huge role in his success from the very start.

Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame.

Let’s do this!

246 – How to create a poaint of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner Read More »

Karen Justice - Just For Pets - retail marketing

243 – A retail marketing case study in which David gives Goliath a real going over!

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We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.

243 – A retail marketing case study in which David gives Goliath a real going over! Read More »

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up

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Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.

Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up Read More »

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent

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I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.

Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!

240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent Read More »

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)

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I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel’s Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) Read More »

238 – How a little black dress lead this fellow to a very big idea.

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Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

238 – How a little black dress lead this fellow to a very big idea. Read More »

steve sims bluefish - referral marketing idea

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

9 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You’d think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but!

Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time.

I also answer a listener question about generating back-links through guest blogging.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish Read More »

Alicia Shaffer Three Bird Nest - how to market your Etsy business

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

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Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that’s no mean feat given there’s 1.5 million stores on Etsy! However, the success she’s currently enjoying with Three Bird Nest didn’t come easily – like all successful business owners she’s tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!

235 – How to be the #1 seller on Etsy amongst 1.5 million stores Read More »