How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears!
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special!
Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar … a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success.
277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas Read More »
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old
Recently I interviewed Paul Nieuwenhuys of eBay success story Hooked Online and Sinker, who founded and runs the most successful fishing tackle store on eBay Australia. In the lead up to the interview I asked Paul for a short bio on himself that I could incorporate in to my introduction.
Well, I quickly learnt that Paul doesn’t do things by half. His zealousness for what he does is infectious. Here’s exactly what he sent me. It not only tells a great story of the birth of a business, but it’s full of marketing and business lessons along the way …
The story behind eBay success story Hooked Online & Sinker Read More »
eBay’s leading fishing tackle seller shares some marketing gems that have application across all types of business – online and offline. Listen in and you’ll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.
Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!
Listen in. You’ll be hooked ;0)
Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.
Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the ‘fluoro gym wear epidemic’.
Join me as he shares how he’s FKN well done it ;0)
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.
Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)
James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) – that’s no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.
Plus I share some inspiring feedback from a listener who’s in the process of escaping the cubicle, I have some news on Flying Solo’s Small Business Awards and I have a motivational marketing quote from Henry Ford.
Yep, another big show … Let’s go!
272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin Read More »
Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table.
Join Andrew Griffiths, Australia’s leading small business author and myself as we talk about exactly how to do it.
271 – Presentation skills tips for growing your business with Timbo & Griffo Read More »
I love a good invention as much as the next person.
The iPod was a game changer.
Sliced bread? Bring that on.
Even a onesie mid-Winter has a role.
But check out these product fails …
Top 10 Product Fails (** Rude Warning :) Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
