Wiilie Smith's Cider Founder Marketing Podcast Interview

325 – Willie Smith’s : A Boutique Cider Brand Punching Way Above Its Marketing Weight

Sam Reid is the co-founder of hugely popular cider brand Willie Smiths.

I meet him at the recent Telstra Business Awards in Tasmania. One of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.

Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!

What are they doing that other businesses aren’t? Why all the love?!

So, here’s Sam Reid, co-founder of Willie Smith’s Cider.

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brand building the sufferfest

324 – The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen

Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.

Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.

It’s now a multi-million dollar global business.

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build a 7 figure business

323 – How To Disrupt Any Industry with Dominic Holland from Tow.com.au

Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how he did it.

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How to avoid discounting

321 – How to Avoid Discounting with Tas Moulis of QPaint

It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.

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Small Business Marketing Podcast with Steven Baile from Expedtion Austrlaia

317 – Should You Sell Your Business and Follow Your Passion?

Have you ever thought to yourself… “Should I sell my business?” Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week’s guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they’ve created a business they love and are living the dream.

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