Branding Archives - Page 5 of 8 - Small Business Big Marketing

202 – How to get booked solid in three months.

This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show!

202 – How to get booked solid in three months. Read More »

201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips!

It’s time for another episode of Funny Business with Australia’s best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it’s the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let’s get started!

201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips! Read More »

Actionable Books Chris Taylor - business failure

199 – How to benefit from a business setback.

26 Comments / Featured Interviews, Interviews / Tim

When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on.

My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he’s been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each.

Alas, Actionable Books was founded. And is now a thriving online business, that up until three months ago, was being run out of a cave in Spain! Press play for some marketing gold about content creation, content curation, embracing failure and living the location independent lifestyle.

199 – How to benefit from a business setback. Read More »

198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire.

6 Comments / Featured Interviews, Interviews / Tim

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week’s episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast!

198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire. Read More »

197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space

28 Comments / Featured Interviews, Interviews / Tim

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play!

197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space Read More »

196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan.

15 Comments / Featured Interviews, Interviews / Tim

A self confessed “entrepreneur with ADD”, Mike O’Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let’s do this.

196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan. Read More »

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

6 Comments / Featured Interviews, Interviews / Tim

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. Read More »

192 – TV star, David Reyne, shares his transition from the small screen to Real Estate.

13 Comments / Featured Interviews, Interviews / Tim

Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening!

192 – TV star, David Reyne, shares his transition from the small screen to Real Estate. Read More »

Karen Jacobsen on Small Business Big Marketing - Personal Branding

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business.

10 Comments / Featured Interviews, Interviews / Tim

If somebody is the living embodiment of “Feel the fear and do it anyway” it’s Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple’s Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today.

Karen has certainly reached her destination and she shares exactly how in this episode.

PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. Read More »

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.

9 Comments / Featured Interviews, Interviews / Tim

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.

In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let’s get started!

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum. Read More »