Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.
You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.
Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.
Yep, another big epsidoe of your favourite marketing podcast.
In 2015 Uber, the world’s largest taxi company owns no vehicles; Facebook, the world’s most popular media creates no content; Alibaba, the most valuable retailer holds no stock; and AirBnB, the world’s largest accommodation provider owns no real estate.Boy! Hasn’t the world changed!
Anything is now possible.
But with change comes anxiety …
Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!
In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.
Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).
I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.
This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.
In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let’s get started!