Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.
You’ve heard the saying – ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn’t always the case.
Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center’s that make events and experience.
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund.
306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them Read More »
Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey.
There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I’ve chatted with Dan from Thankyou and he’s embarking on his biggest challenge yet. And it requires all of us to chip in.
300 – Thankyou’s Daniel Flynn urgently needs our help Read More »
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.
Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.
Yep, another big epsidoe of your favourite marketing podcast.
In 2015 Uber, the world’s largest taxi company owns no vehicles; Facebook, the world’s most popular media creates no content; Alibaba, the most valuable retailer holds no stock; and AirBnB, the world’s largest accommodation provider owns no real estate.Boy! Hasn’t the world changed!
Anything is now possible.
But with change comes anxiety …
Proof things have changed forever … Read More »
Ever think, “Geez, I wish I’d thought of that!”? Well, today’s guest thought of it. Acted on it. And is now making money from it. “It” being Gripsox. Yeah … socks with grip!
In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.
Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).
I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.
Let’s go!
241 – This physio gets a grip by turning to socks. Yeah, socks! Read More »
This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.
In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let’s get started!
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
