social media

building an online business

299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.

Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.

Yep, another big epsidoe of your favourite marketing podcast.

299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy Read More »

how to get over irrational fears

298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are

In this episode I’m joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.

298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are Read More »

best marketing podcast

291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options.

Gary Elliott runs Leisure Options – a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you’d have to agree. Well, I was wrong!

He bought the business because it was under done – and the upside was huge. He now has his wife and kids involved and he L O V E S what he’s doing. If you want to know what it’s like to not have a job but earn good money then listen in – as Gary and his team have mastered the art of loving what they do.

291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. Read More »

Foundr Magazine Nathan Chan

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire

Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.

284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire Read More »

Jeff Bullas - social media marketing

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground!

Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.

Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!

Ready? Let’s do this …

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! Read More »

Marketing speaker Tim Reid - marketing podcast

200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special!

It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 – Luke “Lukey” Moulton. Listen up!

200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special! Read More »

Frank Body Scrub - does sex sell

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. Read More »

business growth

185 – Proof that changing who you are can positively impact business growth.

Cactus Skincare’s Ryan Clark wasn’t tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it’s exactly what he did! Listen up …

185 – Proof that changing who you are can positively impact business growth. Read More »

amanda stevens - How to market to women

181 – How to Market to Women with Amanda Stevens.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard – and understood (sound familiar). They’re looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I’m joined by Amanda Stevens, who debunks the age old myth that “sex sells” and explains the one HUGE mistake that men make when trying to market to women.

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