Featured Interviews

252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! Read More

252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent!

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed.

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes Read More

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”

Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.

Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.

Let’s do this!

250 – Long live the marketing crazies Read More

250 – Long live the marketing crazies

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show.

With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear.

So, that’s exactly what I’ve done. Enjoy ?

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. Read More

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of.

Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book.

Yep, big show as usual. Let’s get stuck right in!

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. Read More

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

An even better title for today’s episode is ‘How to get shi* done’. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains.

Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.

Enjoy!

247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety Read More

247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety

A slightly different episode today. I have a fireside chat with John Maher, of Carmen’s Road Safety, who’s turned his family’s personal tragedy in to a thriving little business that’s making a very big difference.

Plus I respond to a young listener who’s trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0)

Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy!

246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner Read More

246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at – he’s a very successful Optometrist trapped in an entrepreneur’s body! Listen in as he explains how marketing played a huge role in his success from the very start.

Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame.

Let’s do this!

245 – How generous businesses are winning more customers Read More

245 – How generous businesses are winning more customers

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980’s (geez I loved the 80s!), these days it’s businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they’re booming.

So in today’s episode of Australia’s favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. Read More

244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.

25 million views on one beautifully simple YouTube video … yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?!

Plus I take you behind the scenes of my show’s new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel.

Let’s go!

243 – A retail marketing case study in which David gives Goliath a real going over! Read More

243 – A retail marketing case study in which David gives Goliath a real going over!

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest – Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys … and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.