Featured Interviews

231 – How to play a bigger game with Rowdy McLean Read More

231 – How to play a bigger game with Rowdy McLean

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia’s biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world’s leading motivational speakers on how to play a bigger game.

Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.

Let’s go!

#230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. Read More

#230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. “You MUST meet this guy”, were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business.

Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it’s another big show. Let’s go!

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! Read More

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground!

Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.

Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!

Ready? Let’s do this …

228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. Read More

228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show.

Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question “So, what do you do?”

Yep, it’s another big show. Let’s get stuck right into episode 228 of Australia’s #1 marketing show. Go!

227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! Read More

227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that!

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey.

Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what’s been a great week for me personally.

Yep, it’s another big show. Let’s get stuck right into episode 227 of Australia’s #1 marketing show. Go!

226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham Read More

226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I’m joined by Keith Abraham (AKA Mr Passionate), the world’s leading authority on passionate performance and finding your why. He’s the real deal!

Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it’s a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush]

Let’s get stuck right into episode 226 of Australia’s #1 marketing show. Go!

225 – The secret to building customer loyalty is all about how you make them feel Read More

225 – The secret to building customer loyalty is all about how you make them feel

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up!

224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! Read More

224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun!

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That’s what today’s guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done.

Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more.

Plus I answer a question from a listener who’s keen to know how to beef up his resume.

Let’s get stuck right into episode 224 of Australia’s #1 marketing show. Go!

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower Read More

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.

Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.

Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy Read More

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy

This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!

Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.

Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.

Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!

Let’s do this!