Start-up Grrrl gambled 95% of it’s marketing budget on UFC’s underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week’s Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it’s done for her brand new business.
Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.
Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife – but I didn’t know that!
Jacklyn James is the inventor of the child-safe cutting knife … Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers’ markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.
Yep, it’s another big episode of Australia’s best marketing podcast.
So let’s get stuck … right in.
“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0)
When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store.
Yep, this episode of Australia’s best marketing podcast is busting at the seams – so let’s get stuck … right in!
Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!)
CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s.
Listen in to find out what he’s done and how it’s impacted his business.
It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People … who sell a party supply every 9-seconds. [Insert party blower SFX ;-]
Today’s guest is Dean Salakas, owner of the third generation family business and Australia’s largest retailer of party supplies. In this fun and candid fireside chat, Dean shares:
– The pros & cons of running a family business
– What he learnt from being on Shark Tank
– His top 3 critical marketing success factors
Yep, another big episode of Australia’s best marketing podcast. Let’s go!
Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one!
The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne’s pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.
How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears!
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special!
Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar … a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success.
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead,