Interviews Archives - Page 37 of 63 - Small Business Big Marketing

263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts

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Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.

Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles.

Yep, we get a bit woo-woo in today’s episode.

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262 – Rand Fishkin on SEO Tips For Small Business

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Rand Fishkin is ranked in the top 3 SEO experts in the world. That’s no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy!

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261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all.

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Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that’s created a three month waiting list for new clients.

Well, that exactly what’s happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he’s started filming the work he’s doing on his patients. Watch the video in the shownotes … it’s mind blowing! Then take a listen to my chat with him as he reveals how they’re created.

261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. Read More »

260 – Four successful business women share their marketing & business tips

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Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I’ve been lucky enough to interview over the past few years. And boy, have they shared some marketing gold.

So, in today’s episode of Australia’s #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats.

Enough talk. Let’s do this!

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259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz

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Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice.

Plus in today’s episode I share five tips to help a listener identify their passion; and today’s marketing quote is all about the power of just one customer.

Plenty to cover, so let’s get stuck, right in.

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258 – How to market your business on a shoestring with Aydin Mirzaee

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Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened.

Plus I share some amazing feedback from a recent guest who’s been blown away by the response after appearing on my show; as well as a listener who’s also been blown away by the fantastic experience she had using 99Designs to get a logo she loves.

Yep. Another big show. Let’s do this!

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257 – A crazy marketing stunt helped memory coach Tansel Ali build his business

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Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he’s also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker.

Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business.

Let’s do this!

257 – A crazy marketing stunt helped memory coach Tansel Ali build his business Read More »

256 – How to stay productive in business during a crisis

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Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny.

I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what’s happening with all things outsourcing and there’s an inspiring marketing quote from none other than Martin Luther King.

Ready? Me too. Let’s do this.

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255 – Killer Tips For Outsourcing To The Philippines

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Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David’s Rocking The Boat business tours.

255 – Killer Tips For Outsourcing To The Philippines Read More »

David Warne - how to outsource to The Philippines

254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom!

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In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David’s done.

254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! Read More »