Branding Archives - Page 4 of 8 - Small Business Big Marketing

274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom

8 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.

Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the ‘fluoro gym wear epidemic’.

Join me as he shares how he’s FKN well done it ;0)

274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom Read More »

225 – The secret to building customer loyalty is all about how you make them feel

22 Comments / Featured Interviews, Interviews / Tim

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up!

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216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney

10 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

From YouTube star to New York barbecue-house owner. That’s the story in a nutshell of today’s guest, Daniel Delaney. Listen in if you’re keen to discover smart restaurant marketing ideas … or how creating helpful marketing on YouTube can open up some amazing opportunities.

216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney Read More »

A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith

2 Comments / Featured Interviews, Interviews / Tim

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show …

A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith Read More »

211 – How to market something nobody really wants. Like a funeral business!

10 Comments / Featured Interviews, Interviews / Tim

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months.

211 – How to market something nobody really wants. Like a funeral business! Read More »

210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna

3 Comments / Featured Interviews, Interviews / Tim

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!

210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna Read More »

208 – How to use humour to grow your business. How funny’s that?!

14 Comments / Featured Interviews, Interviews / Tim

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.

208 – How to use humour to grow your business. How funny’s that?! Read More »

tim reid - small business marketing ideas

207- Timbo tackles your most pressing marketing questions.

13 Comments / Featured Interviews, Featured with Sidebar, Interviews / Tim

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.

From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.

Let’s do it!

207- Timbo tackles your most pressing marketing questions. Read More »

205 – How to create raving fans with Joshua Nicholls from Platinum Electricians

16 Comments / Featured Interviews, Interviews / Tim

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too.

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203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah!

27 Comments / Featured Interviews, Interviews / Tim

If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show!

203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah! Read More »