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You Are Who Google Says You Are! Read More

You Are Who Google Says You Are!

Sad perhaps, but true. And let’s face it, it’s page 1 of Google that really counts. That’s why using the SEO power of LinkedIn for business development is a tool that only a madman would not consider using.

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So How Important is your LinkedIn Profile? Read More

So How Important is your LinkedIn Profile?

You’d need to have been living in a cave for the past few years not to have heard of LinkedIn. But is it just another Facebook? And how important actually is LinkedIn for business.

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The PR Rabbit Hole Read More

The PR Rabbit Hole

PR – something that every small business owner needs to embrace with open arms and become good at it. And it’s something that we never stop learning about, that’s for sure, and the whole “raison d’etre” behind Small Business Big Marketing.

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From Letterbox Drop to National TV Coverage Read More

From Letterbox Drop to National TV Coverage

Just imagine, getting national TV coverage for your business. How fantastic would that be, but it’d cost a fortune – right?

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No One Cares About Your Business Read More

No One Cares About Your Business

Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.

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Seeding, Sponsorship and Social Media. Read More

Seeding, Sponsorship and Social Media.

When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.

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What’s in a Name? Read More

What’s in a Name?

Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?

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Six examples of a ‘Product For Prospects’. Read More

Six examples of a ‘Product For Prospects’.

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

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How to generate word-of-mouth. Read More

How to generate word-of-mouth.

In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered  “word-of-mouth marketing, of

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11 considerations when naming a business. Read More

11 considerations when naming a business.

Recently, I received a question from a listener who was having trouble naming her business. In her own words, she said “I’ve gone in to the territory of over-thinking land.” I answered the question

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