SBBM Blog
Where’s your weakest link?
Every business has a weak link. The other day my dishwasher stopped working. I quickly got online and found the number to call for service. It was a great, simple to navigate website. I phoned and was immediately told I
Guerilla Sandwich Board Marketing
Driving through a suburban shopping strip the other day I passed this Yogo studio sign, attached to the back of an old Posty bike. Local city councils require you to apply for a permit to place a sandwich board on
Creating an emotional attachment with your brand
I love Haul’s gear. Haul make beautiful bags, iPad covers and Macbook cases predominantly out of recycled vinyl billboards. If you’ve been listening to the Podcast for a while, you may recall we interviewed Haul’s owner, Scott Kilmartin back in
10 Google Adwords Money Saving Strategies for Small Business
Are you spending money on AdWords and not seeing a return? Google AdWords can be a maze for the uninitiated. I’ve seen many small businesses waste a lot of time and money trying to drive leads and sales via AdWords,
Using Google Analytics to Plan Your Advertising Placement
Planning an above the line advertising campaign for your small business? Before you decide where you’re going to advertise, geographically speaking, take a look at your Website analytics first. With Google Analytics installed on your website you can run a Town/City visitor
Is Australia Post Suffering an Identity Crisis?
An open letter to Australia Post Dear Australia Post, Firstly, let me just say, you guys are providing a great service that magically teleports my packages from one corner of this wide brown land to another in a timely and
How to double your website’s email subscribers
Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building a list (all of which are covered in Module 2
What message are you giving to your customers?
I hope it’s better than this!
Do you do what you say you’ll do?
I have too many experiences where a business says they’ll do one thing…and then doesn’t. What’s that about?! If you’re going to make it e…..e….Easy, then do so….Don’t make it h…..h…..hard. I bought a washing machine from Clive Peters on
Listen up!
I was at the local Telstra Shop this week…one of three customers waiting patiently as five staff did ‘stuff’ behind the counter. To fill in the time I decided to send a tweet to Telstra to see if they were
