Utilizing the power of LinkedIn for business development is something that a lot of people still haven’t managed to grasp.

Sad perhaps, but true. And let’s face it, it’s page 1 of Google that really counts. That’s why using the SEO power of LinkedIn for business development is a tool that only a madman would not consider using.

You’d need to have been living in a cave for the past few years not to have heard of LinkedIn. But is it just another Facebook? And how important actually is LinkedIn for business.

PR – something that every small business owner needs to embrace with open arms and become good at it. And it’s something that we never stop learning about, that’s for sure, and the whole “raison d’etre” behind Small Business Big Marketing.

Just imagine, getting national TV coverage for your business. How fantastic would that be, but it’d cost a fortune – right?

Wow! Now that’s a scary looking headline. But before you click off this page in disgust, let’s look a little deeper into what that actually means.

When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.

Names! How important do you consider the name of your business to be? On a scale of 1-10, would you be hovering around the 5 or 6 mark, or right up there, pushing the barriers to give it an 11?

At a workshop I attended recently, a lead capture strategy called ‘Product For Prospects’ was revealed. It’s an elegantly simple way of convincing a prospect to exchange their contact details or a small amount of money for something of high-perceived value from your business (at low cost to you).

In episode 79 of Small Business Big Marketing I asked a number of small business owners what their most effective marketing strategy was. All of them answered  “word-of-mouth marketing, of