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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

Previous Episodes

Renae Bunster interview

Renae Bunster’s Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662

How to look good in business with Nicole Russo

Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661

Jacob Spencer Mobile Skips

How to create an untouchable business by doing less | 660

FRANK GREEFF INTERVIEW

Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659

build a 7 figure business

323 – How To Disrupt Any Industry with Dominic Holland from Tow.com.au

Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how he did it.

321 – How to Avoid Discounting with Tas Moulis of QPaint

It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.

320 – Orange Sky Laundry – A simple idea that’s making the world a better place

Listen is as these two young Australians of the year inspire us with their story and their mission. Their social enterprise Orange Sky Laundry is a world first and provides not only a mobile laundry service for free to the homeless, they also provide a catalyst for conversation. Get ready to be inspired.

Tim Reid Philippines Tour

319 – Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends.

Have you ever wanted more time? Have you ever wanted to get more done in your business? Do you ever feel like you just need an extra set of hands but can’t justify the cost? Check out these stories from real small business owners who have joined me for the second ‘Freedom Through Outsourcing Tour’ to the Philippines.

318 – Is Race Car Sponsorship a Smart Marketing Strategy?

Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.

317 – Should You Sell Your Business and Follow Your Passion?

Have you ever thought to yourself… “Should I sell my business?” Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week’s guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they’ve created a business they love and are living the dream.

316 – How This Rock and Roller Knocked Back a World Famous Superstar to Stay Authentic In Business

How James Young has developed The Cherry Bar to be part of this country’s Rock and Roll fabric. Listen in as we talk Business authenticity and how success lies in the last 5% of what you do.

315 – A Look Inside Work Club, An Exclusive Co-Working Space Designed To Ignite Collaboration, Creativity & Inspiration

Soren Trampedach of Work Club discusses how he is redefining co-working, serviced offices and business clubs through his unique workspaces that incorporate functional design and story telling. Grab a pen and paper and get ready to be inspired to create something remarkable.

314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company

Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.

313 – Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business

Listen in as I chat to the bloke who removed bikinis from the world’s most famous beauty pageant – Miss Universe which started the greatest turn around of any territory in the last 25 years.

312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple.

Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.

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