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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

Previous Episodes

Renae Bunster interview

Renae Bunster’s Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662

How to look good in business with Nicole Russo

Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661

Jacob Spencer Mobile Skips

How to create an untouchable business by doing less | 660

FRANK GREEFF INTERVIEW

Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659

Mike Grande Rock Out Loud

COVID-19 inspired music teacher Mike Grande to build his own proprietary teaching platform | 526

In March of this year (2020), music schools all over the world closed. Some forever. Some moved across to Zoom. Then there was the one music school owner out of New York who made what turned out to be the greatest business decision of his life.

Budgy Smugglers Adam Linforth

Budgy Smugglers owner Adam Linforth on building an iconic Australian brand | #525

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand.

social media expert Johnny Kapos

Smart social media usage grew this third-generation chocolate shop | #524

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business.

Dan & Ed from TradeMutt

Personal tragedy inspired the launch of TradeMutt | #523

Host Tim Reid chats with TradeMutt founders Ed & Dan about how a personal tragedy led to the creation of a workwear business that’s making big inroads into workplace discussions around men’s mental health.

Joanna Oakey Aspect Legal

Answer this one confronting question and grow your business | #522

Lawyer Joanna Oakey took her team away, wrote one confronting question on a whiteboard and spent the next few hours answering it. The results led to 25% growth year-on-year.

DANIEL FLYNN THANKYOU

[BONUS EPISODE] Big marketing ideas is what Thankyou’s Daniel Flynn thrives on.

How to generate big marketing ideas (and why you damn well should) is the topic of this insightful chat between Thankyou’s Daniel Flynn and host Tim Reid.

Harry Sanders Studio Hawk SEO

How to get your business on page 1 of Google | #521

Your most challenging SEO questions are answered by Australia’s leading SEO expert Harry Sanders. We cover keyword selection, getting backlinks, verbal search, website security, negative SEO and plenty more.

SEO Agency of the year Harry Sanders

SEO Agency of the Year winner Harry Sanders was homeless when he started his business | #520

At age 13 Harry Sanders discovered his love of SEO. By age 17, he was homeless, when he started his own SEO business. And just this past year, aged 22, that business turned over $4M and won SEO Agency of the Year! It’s an inspiring episode 520 of The (11 year-old, award-winning) Small Business Big Marketing podcast.

Building a product brand from scratch with Bell & Bone’s Arianne Sackville | #519

Host Tim Reid goes deep with Arrianne Sackville who’s built Bell & Bone, her premium dog food brand, from the ground up. This all encompassing discussion covers branding, pricing, distribution, marketing and plenty more business growth insights. A great episode on how to build a strong, healthy brand.

Rami Ykmour Rashay's

Running a $200M heart-centered business with Rashay’s Rami Ykmour | #518

Host Tim Reid chats with hospitality entrepreneur Rami Ykmour of Rashay’s about how and why running a heart-centered business is his preferred style for growing businesses and people he loves.

Mark Fazio Mate

A customer happiness business that happens to sell telecommunications | #517

Telco founder Mark Fazio shares how and he and his identical twin brother have created a customer happiness business that just so happens to sell telecommunications! It’s called Mate | This week’s motivated listener is (in her words) leaps and bounds ahead of where she was a few weeks ago thanks to an idea she picked up on episode 508 | And I let you in on next week’s guest who’s 30 location restaurant business is booming during COVID-19.

Josh Apitz Seagull Milk

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Young Josh Apitz joins us from the sunny Gold Coast to share why and how he launched Seagull Milk, when most young people his age are surfing, studying and scrolling. Mainly scrolling! | This week’s motivated listener is benefitting hugely from customer reviews thanks to a tip picked up on this show.

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