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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

business sea change

329 – A brave sea change that lead to growing a dream business, with Paul Medeiros of The Source Bulk Foods

Paul Medeiros made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop.

Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business.

Instead, he rolled the dice, and more than doubled their retail footprint.

He’s now the founder of one of Australia’s hottest up and coming franchises – The Source Bulk Foods.

This is a story of courage, determination and being true to one’s values.

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Wiilie Smith's Cider Founder Marketing Podcast Interview

325 – Willie Smith’s : A Boutique Cider Brand Punching Way Above Its Marketing Weight

Sam Reid is the co-founder of hugely popular cider brand Willie Smiths.

I meet him at the recent Telstra Business Awards in Tasmania. One of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business.

Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was!

What are they doing that other businesses aren’t? Why all the love?!

So, here’s Sam Reid, co-founder of Willie Smith’s Cider.

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brand building the sufferfest

324 – The Sufferfest : A masterclass in how to create a kick-ass brand with ex-Swiss banker David McQuillen

Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country … Sufferlandria.

Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world.

It’s now a multi-million dollar global business.

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