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Small Business Big Marketing

How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665

In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. So I’m sharing the good, the bad, and the brilliant customer moments I lived through, all to help you build the empire your business deserves.

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Previous Episodes

Bailey Paige Zip Zap Charger

How a big night out turned into a world first product with Zip Zap’s Bailey Page | #636

Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to young Bailey, who upon waking the next morning (hangover and all), goes ahead and invents the Zip Zap Charger … the world’s first cordless mobile phone charger. It’s a fully-charged episode 636 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.

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Kim McCosker 4 Ingredients interview

How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635

Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card.  You proudly hand over your book. No prizes for guessing who’s built instant trust? If you love the idea of having a book to promote you and your business then listen up as today’s guest has written 42 of them, and sold nine million copies. It’s a self-publishing episode 635 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Layne Beachley interview 2023

Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634

In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And fortunately, it’s something we can all apply to both our own business and personal lives. Plus she shares a mountain of other amazing high-performance insights along the way. It’s a fully-sick episode 634 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Dennis Dunstan Fleetwood Mac

From Rumours To Riches: Fleetwood Mac’s Manager Dennis Dunstan On Managing The Biggest Band In The World | #633

Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business.  It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Marinus Jansen Padre Coffee

The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632

Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Oliver Garside Rounded

How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631

Oliver Garside is the Chief Evangelist of Rounded – an Aussie accounting software built by a freelancer to make other freelancers’ lives easier. With a customer satisfaction rating of 99%, he’s practically a customer whisperer.  So, if you want to learn how to wow your precious clients and keep them happy, you’ll love what Oliver has to share. It’s a financially responsible episode 631 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Troy Dean Agency Mavericks

How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630

Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that’s old friend and marketing Ninja, Troy Dean, the founder of Agency Mavericks. I sat down in Troy’s state-of-the-art content production factory (there’s no other way to describe it) for this deep dive into how ChatGPT & video marketing can give your small business a competitive edge. It’s a bro-mantic episode 630 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Ben Goodfellow Tradie

Beyond undies: How Tradie’s founder Ben Goodfellow is breaking the rules of brand extension | #629

Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Lowa Lighting founder interview

The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628

Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Ben Goodman My Silvi

Building 7-Figure Businesses: Silvi’s Ben Goodman’s Tried and Tested Methodology | #627

Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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Scott Hunt Fit Your Ability

How to tap into a neglected market by becoming a disabled friendly business | #626

Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He’s passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he’s on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people’s lives. Scott’s dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients.

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Fortunato Chocolate founders

From a discovery deep in the Peruvian jungle to sweet success : Meet the founders of Fortunato Chocolate | #625

So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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