In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Become the face and voice of your industry. Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
Deus ex Machina founder Dare Jennings attributes understanding local cultures to his global business success | #597 (PodFerence)
Today, we meet Dare Jennings, the founder of not one, but two, iconic Australian brands. Mambo. And Deus ex Machina. Drop the mic! It’s a
John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he had to figure out how to drive traffic to his business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. John shares his secret sauces with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast.
Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives.
Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her beautifully slow business journey along with why and how to slowly build a business you’ll love.
I love Gelato Messina. I love their products. The restraint shown when it comes to their branding. Their unapologetic, and quite noisy customer experience. Their alternative approach to running a business. And so much more. And between you and I, I’m pretty sure their Hokey Pokey flavour is made in Heaven! It’s a deliciously creamy episode 593 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
No matter what industry you’re in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia’s largest (and certainly most fun) pub trivia companies. It’s a trivial episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
From $100 beer garden to $100 million pub empire with Australia’s most innovative publican Stephen J Hunt | #590
I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing and so much more. That’s why, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It’s episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Exploit this simple client attraction strategy to grow sales exponentially with The Institute of Wow’s John Dwyer | #589
This simple, inexpensive, proven system enables you to generate more leads in to your business (and convert them) than you could ever imagine. Listen in as The Institute of Wow’s John Dwyer explains how with podcast host Tim Reid.
I’m guessing you’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But I’m also guessing some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia’s leading expert on the topic. It’s a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Keen to know how to use Tik Tok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest Tik Tok followings of any Australian business with 680,000 followers and a gazillion likes! It’s a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
School Of Hard Knock Knock’s co-founder Morry Morgan on creating a TV series to promote his business | #586
The School of Hard Knock Knock’s co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He’s created a six-part professionally produced TV series that’s gaining ground on YouTube. Join me as Morry explains why and how he did it.