Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.
[Regional Queensland Special #1] Cairns Aquarium founder Daniel Leipnik & PakMag founder Bree James | #567
Today we head to Cairns in Far North Queensland, to kick off an 8-part series showcasing amazing businesses in regional Queensland. In these special episodes you’ll meet not one, but two inspiring business owners. And today’s two businesses couldn’t be more different from each other… Australia’s largest aquarium. And one of regional Australia’s largest publishers. It’s a tropical episode 567 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
To support business owners everywhere who are struggling right now, I’ve teamed up with one of Australia’s leading mindfulness experts for a much needed episode 566 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Steve Trinder is a failed actor who’s tried multiple things in order to find his true purpose which finally became crystal clear 10 years ago. Since then, he’s sold 70 million of just one product. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Making $400,000 on Instagram is the least interesting part of Erika Cramer’s amazing business journey | #564
Erika Cramer generated $400,000 in sales from Instagram over the past two years. But that’s not the most interesting thing she’s done in business. Intrigued? Excellent … so was I when I received her pitch. It’s an overly confident episode 564 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
The lifeblood of your business is repeat customers. But customers can be fickle, markets change, and competitors can be ruthless. So how do you ensure a steady flow of repeat business? The secret is in finding and keeping automatic customers. It’s a strangely recurring episode 563 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Huge credit card debt plus a smart marketing idea turned Adorn Cosmetics into a multi-million dollar online business | #562
At one point, business owner Briney Kennedy had a credit card and overdraft debt of $500,000, and was doing everything she could to make her business succeed. Then she implemented a marketing idea she should have done long ago, and today her multi-million dollar business is thriving. It’s a not-for-the-faint-hearted episode 562 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
You are standing on a mountain of knowledge … about something. And there’s never been a better time to turn that knowledge into an online course and make a million bucks! Today’s guest did just that. It’s a get-rich-quicker-than-you-think episode 561 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Today we speak to someone who, on a daily basis, tells millions and millions of us where to go and what to do. It’s Karen Jacobsen … The original voice of Siri, in a mind-twisting episode 560 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
Imagine launching a business that seems too good to be true, looks scary, and that many of us need, but few of us understand. It’s a marketer’s dream (or nightmare) depending on how you look at it, on episode 559 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
If the idea of surrounding yourself with a deeply engaged community who love what you do, buy everything you offer and provide a great sounding board for future ideas is of interest then you’re in for an absolute treat. It’s a nurturing episode 558 of The (12 year-old, award-winning) Small Business Big Marketing podcast.
If you’d like to know how to use live streaming to grow your business then take a listen to how Ruby Noosa has done just that as well as grow her personal brand on episode 557 of The Small Business Big Marketing Podcast.
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E-commerce stores are leaving money on the table if they’re not selling via the plethora of online marketplaces available to them. Today’s special guest Shaun latham shares with host Tim Reid exactly how to do this.