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Small Business Big Marketing

How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665

In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. So I’m sharing the good, the bad, and the brilliant customer moments I lived through, all to help you build the empire your business deserves.

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Previous Episodes

Equity crowdfunding expert Matt Vitale

How to use Equity Crowdfunding to grow your business with Birchal’s Matt Vitale | #588

I’m guessing you’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But I’m also guessing some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia’s leading expert on the topic. It’s a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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Phillip Kouch Tik Tok expert

Discover How TikTok Can Change The Direction of Your Business with Phillip Kuoch | #587

Keen to know how to use Tik Tok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest Tik Tok followings of any Australian business with 680,000 followers and a gazillion likes! It’s a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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[Update] Exactly How Black Hops Brewery’s Dan Norris Built a $65M brand in 6-years | #585

Black Hops Brewery co-founder Dan Norris has more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. But, instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It’s a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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One simple mindset shift can take you from busy to profitable with Jason Spaull of Coastal Asbestos | #584

Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It’s a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.

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How to successfully market your small business | #583

Today is the day you stop questioning the power of marketing, and discover just how powerful it can be in building a business you love. And it’s all thanks to avid listener Bob N Wheeler who implemented a bucket load of ideas from this podcast and saw a 2,500% increase in monthly turnover in just two years. And if you think that’s interesting, wait until you hear what his business does! It’s a mind-boggling episode 583 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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How Pink Floyd’s Roger Waters became Lachy Doley’s biggest client | #578

In 2017, Lachy Doley did something most business owners would never do. He emailed his adoring fans to tell them, in no uncertain terms, that he was “more broke than ever and seriously this close to giving up and finding a real job.” Four years later and he’s about to embark on a global tour with Pink Floyd’s Roger Waters. It’s a not-so-dark-side-of-the-moon episode 578 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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social enterprise entrepreneur

Streetwear brand HoMie is changing the retail environment for the good (and forever) | #577

Hands up if you’ve walked past a young homeless person and avoided eye contact. Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore. Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It’s a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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