Today’s guest is a ‘street fighter’ who built a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way.
How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears!
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special!
Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar … a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success.
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then
eBay’s leading fishing tackle seller shares some marketing gems that have application across all types of business – online and offline. Listen in and you’ll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.
Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!
Listen in. You’ll be hooked ;0)
Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.
Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the ‘fluoro gym wear epidemic’.
Join me as he shares how he’s FKN well done it ;0)
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.
Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)
James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) – that’s no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.
Plus I share some inspiring feedback from a listener who’s in the process of escaping the cubicle, I have some news on Flying Solo’s Small Business Awards and I have a motivational marketing quote from Henry Ford.
Yep, another big show … Let’s go!
Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table.
Join Andrew Griffiths, Australia’s leading small business author and myself as we talk about exactly how to do it.
Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines – this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0)
Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn’t quite do what you’d hoped!
Let’s do this!
Ready for some online retailing tips that apply to any business – online or offline?
Nathan Huppatz started Costumes.com.au in 2010 and it’s now a $7M business that’s doubling each year.
Listen in as he shares how he’s done it.
Well, I’m back from my Philippines outsourcing tour, and it’s time to share what I learnt.
Joined by five motivated business owners (and fellow SBBMers – you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us.
Yep, it’s another big show. Let’s do it!
Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!
