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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

flight centre

#96 Flight Centre founder, Geoff Harris, openly shares his business insights.

Geoff Harris is one of the original founders (and still current owners) of Flight Centre … one of the world’s largest travel agents. Certainly Australia’s largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I’m releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O’Toole.

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how to write a book

#95 How To Write A Book With #1 Small Business Author, Andrew Griffiths.

It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!

A glorified business card is a great way to view having a book that helps market your business and win business.

Listen in as Andrew Griffiths, Australia’s #1 small business author explains why you should and how you can have a book to market your and grow your business.

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vinomofo

#94 VinoMofo – An In Your Face Brand That’s Kicking A**!

This is a story of how and why it’s so damn important to build a brand and have the guts to stick to it through thick and thin.

In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia’s biggest group buying site last year.

If the idea of taking your business from bland to brand appeals then listen up … Andre shares some absolute marketing gold.

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#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.

Bryan Singer co-founded Rip Curl in the 1960s and today it’s one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.

Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds …

“We were just looking for a quid to fund our next surfing holiday.”

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#90 How To Create Killer Content With Small Business Author, Andrew Griffiths.

Andrew Griffiths is Australia’s #1 small business author, with 11 books published in over 50 countries. Yes, he’s prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.

My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.

This is right up there with one of my favourite interviews. I hope you agree.

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The Voice

#89 ‘The Voice’ – A Runaway Marketing Success Story.

In this week’s episode I have a fireside chat with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers … just slightly more than Australia’s #1 small business marketing podcast ;0)

Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!

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#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.

Three years ago BlackMilk Clothing didn’t exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.

Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … bought by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!

Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.

Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!

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how to market a business in tough times

#87 How To Market A Business In Tough Times.

Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.

BUT that’s where it gets interesting … really interesting.

You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.

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service central

#86 How to build a multi-million dollar online business.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year.

Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills.

PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks!

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Tania De Jong

#85 Talking business building & creativity with Tania de Jong AM.

Tania De Jong AM is one of Australia’s leading Sopranos – no, not the gangster type – and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice.

In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative.

PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!).

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