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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

Wayne Hamlet Smile Fred

Serial entrepreneur Wayne Hamlet’s motto is ‘Never, ever give up’ | #598

In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

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John Murphy on drop shipping

How to seriously increase your website’s traffic without paying for ads | #596

John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he had to figure out how to drive traffic to his business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. John shares his secret sauces with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast. 

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Carol Brunswick Belly Bands

People first, profit second built Belly Bands’ Carol Brunswick a very caring business | #595

Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy.  It worked!  Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives.

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Declan Lee interview on Small Business Big Marketing Podcast

[Update] Gelato Messina’s Declan Lee on creating Australia’s best gelato experience | #593

I love Gelato Messina. I love their products. The restraint shown when it comes to their branding. Their unapologetic, and quite noisy customer experience. Their alternative approach to running a business. And so much more. And between you and I, I’m pretty sure their Hokey Pokey flavour is made in Heaven! It’s a deliciously creamy episode 593 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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STEFFAN VAN LINT QUIZMEISTERS

Challenging everything lead to creating Quiz Meisters, Australia’s leading pub trivia brand | #592

No matter what industry you’re in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia’s largest (and certainly most fun) pub trivia companies. It’s a trivial episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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Tom Griffith of Emma & Tom's Juices

Emma & Tom’s co-founder Tom Griffith on how to build a global brand people love | #591

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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Stephen Hunt publican

From $100 beer garden to $100 million pub empire with Australia’s most innovative publican Stephen J Hunt | #590

I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing and so much more. That’s why, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It’s episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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Equity crowdfunding expert Matt Vitale

How to use Equity Crowdfunding to grow your business with Birchal’s Matt Vitale | #588

I’m guessing you’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But I’m also guessing some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia’s leading expert on the topic. It’s a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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Phillip Kouch Tik Tok expert

Discover How TikTok Can Change The Direction of Your Business with Phillip Kuoch | #587

Keen to know how to use Tik Tok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest Tik Tok followings of any Australian business with 680,000 followers and a gazillion likes! It’s a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

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