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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

eBay success story

275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker

eBay’s leading fishing tackle seller shares some marketing gems that have application across all types of business – online and offline. Listen in and you’ll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.

Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!

Listen in. You’ll be hooked ;0)

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FKN Gym Wear

274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.

Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the ‘fluoro gym wear epidemic’.

Join me as he shares how he’s FKN well done it ;0)

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how to build your profile

273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.

Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts … yeah, podcast ;0)

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James Tostevin James Tostevin real estate succes secrets

272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) – that’s no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.

Plus I share some inspiring feedback from a listener who’s in the process of escaping the cubicle, I have some news on Flying Solo’s Small Business Awards and I have a motivational marketing quote from Henry Ford.

Yep, another big show … Let’s go!

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remarkable marketing

270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A

Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines – this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0)

Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn’t quite do what you’d hoped!

Let’s do this!

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Philippines outsourcing tour

268 – Personal insights from my recent Philippines outsourcing tour

Well, I’m back from my Philippines outsourcing tour, and it’s time to share what I learnt.

Joined by five motivated business owners (and fellow SBBMers – you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us.

Yep, it’s another big show. Let’s do it!

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review sites

266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table.

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not-for-profit marketing

265 – Pinchapoo is a cheeky charity founded on a very personal story.

Pinchapoo was borne from a simple, cheeky concept – ‘pinch’ the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!

Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

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Dave Muson - storytelling marketing example

264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

Dave Munson is a great story-teller. Oh, and he happens to own a small business – Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.

Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn’t known for its charm.

Join me around the campfire as Dave let’s us know how he does it.

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