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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

Kirsty Spraggon

227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that!

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey.

Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what’s been a great week for me personally.

Yep, it’s another big show. Let’s get stuck right into episode 227 of Australia’s #1 marketing show. Go!

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Keith Abraham - passion and purpose

226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I’m joined by Keith Abraham (AKA Mr Passionate), the world’s leading authority on passionate performance and finding your why. He’s the real deal!

Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it’s a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush]

Let’s get stuck right into episode 226 of Australia’s #1 marketing show. Go!

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discounting pricing strategy

224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun!

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That’s what today’s guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done.

Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more.

Plus I answer a question from a listener who’s keen to know how to beef up his resume.

Let’s get stuck right into episode 224 of Australia’s #1 marketing show. Go!

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Tina Tower - how to get free publicity

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.

Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.

Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!

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darren finkelstein

222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy

This guy’s a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!

Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales – a small boating business in Melbourne, Australia that’s punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.

Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.

Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!

Let’s do this!

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mavericks laces - how to turn an idea in to a business

221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) … so Mavericks Laces was born.

Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing.

Let’s get stuck right into episode 219 of Australia’s #1 marketing show. Go!

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bart atherinos innies - How to market a product no-one thinks they need

220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don’t even know they have a need for. That’s is the challenge faced by today’s guest – Bart Atherinos from Innie – a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)

Plus in this episode I tackle a listener question about what books I’m reading. Let’s get stuck right into episode 220 of Australia’s #1 marketing show. Go!

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steve hui i fly flat - follow your passion

219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business

Do you love the idea of flying first class? Business class? Or as today’s guest, Steve Hui (tweet him here) calls it flying flat? Who doesn’t! Now known as the points whisperer, Steve is another cubicle escapee who’s made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world.

Plus I tackle a listener question about a steakhouse that’s showing some disrespect towards vegetarians. Really!!

Let’s do this!

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simon griffiths - who gives a crap

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets 😉

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let’s do this!

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paul greenberg - online retailing

217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you’re going to love this episode.

My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA – National Online Retailer’s Association.

Plus I tackle a listener question about how to implement the plethora of marketing ideas he’s got from listening in.

Let’s go!

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