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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

michelle bridges

215 – Michelle Bridges talks personal branding, business success and why we should all JFDI!

Michelle Bridges is Australia’s most influential personal trainer and a brand unto herself.

She’s the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she’s the creator of the hugely 12WBT – an online program that has stripped close to 1,300,000 kilograms of its participants.

Join me as Michelle talks about how she didn’t set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he’s leaned from listening to this show, and how he’s now applying them in his business to great effect.

Let’s go!

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patrick llewellyn 99designs

214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world … and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood.

You’ll be amazed at where the idea came from. It’s inspirational stuff.

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Jon Yeo TEDx

213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.

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trackr - crowdfunding

A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show …

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greenhaven funerals - funeral business

211 – How to market something nobody really wants. Like a funeral business!

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months.

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ray scicluna

210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!

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productivity tips for business

209 – How to get more stuff done. AKA productivity tips for your business. Go!

“I love the marketing ideas you’ve shared, Timbo, but of the 250 people in this room, how many do you think will action them?”

I got asked this great question at the end of a keynote I gave recently. You’ll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this… there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.

And that’s where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don’t get around to taking action. They get sucked back in to the busy-ness of business.

Sound familiar? Cool. Well you’re not alone. So listen up!

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humour in business

208 – How to use humour to grow your business. How funny’s that?!

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.

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tim reid - small business marketing ideas

207- Timbo tackles your most pressing marketing questions.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.

From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.

Let’s do it!

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isagenix business

206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix.

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it’s clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share.

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