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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

building an online business

299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.

Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.

Yep, another big epsidoe of your favourite marketing podcast.

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marketing podcast

297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success

Adelaide Finance Broker Scott Matthews’ story is compelling for two reasons.

The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman.

During this time he became a part time broker and soon realised being a broker was in his blood.

The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business.

Here’s how he did it.

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Jay Baer - how to deal with customer complaints

296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business.

And that’s exactly what today’s guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters.

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melissa maker of clean my space

295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge!

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep … FOC.

Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos.

Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here’s all the proof you need.

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Squatty Potty

294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube … and it’s increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty’s owner and creator.

Plus I share a productivity hack that’s saving me time and making my emails so much more interesting.

Off to the Goldfields!

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Fly Airly

293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate.

Luke Hampshire is the co founder of Fly Airly – a very different kind of airline.

“How different?” Well, put it this way, Fly Airly flies only between three of Australia’s main cities – Melbourne, Sydney & Canberra – and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like.

Cool, huh? Brave, definitely!

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best marketing podcast

291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options.

Gary Elliott runs Leisure Options – a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you’d have to agree. Well, I was wrong!

He bought the business because it was under done – and the upside was huge. He now has his wife and kids involved and he L O V E S what he’s doing. If you want to know what it’s like to not have a job but earn good money then listen in – as Gary and his team have mastered the art of loving what they do.

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clay clark how to generate more leads

289 – How To Generate More Leads With Clay Clark from Thrive15

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who’s launched nine successful business, including a membership-based men’s hairdressers called Elephant In The Room!

PLUS in today’s episode of Australia’s best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting!

You ready? Excellent. Let’s do this …

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