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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

marketing speaker - what is a tribe

Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D !

It’s funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia’s top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your ‘to do’ list; and some enlightening listener comments. So much to cover … so little time!

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Carmen Sognonvi - marketing strategies

This Brooklyn martial arts school is nailing old school marketing. Big time!

Online marketing hasn’t put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today’s guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she’s got a thriving family business, growing a strong list and punching way above her marketing weight!

PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days!

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dave sterling - business recovery after a disaster

A story about business recovery after a disaster.

In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business – Tower Motel in Marysville, a lovely, quite hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.

PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who’s made the jump out of corporate and started their won business. Happy days!

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How to turn a passion into a business.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.

PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!

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Daniel Faggella interview - How to create another revenue stream.

How to create another revenue stream in your business.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months!

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how to use cold calling

How to use cold calling to make money.

Cold calling freaks many small business owners. But done right, it’s a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?!

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David Warne Sydney Tall Ships - marketing tips for small business

Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They’re just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show.

My guest today is David Warne – Founder and owner of Sydney Tall Ships.

We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born … that todays is a multi-million dollar iconic business.

But it wasn’t all plain sailing. (Excuse the pun ;0)

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handy man start up

How to use transparency as a marketing strategy.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.

This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration.

Enjoy!

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Copy Hackers

How to write copy that converts.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.

If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!

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