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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

Scott Boocock Hegs - idea to reality

238 – How a little black dress lead this fellow to a very big idea.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

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Jason Stephenson Relax Me Online - how to make money on youtube

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he’s making almost ten times as much giving away his meditations on YouTube!

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he’s making almost ten times as much giving away his meditations on YouTube!

Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube.

I also answer a listener question about DIY SEO, and announce that last week’s guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members.

Let’s do this!

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steve sims bluefish - referral marketing idea

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You’d think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but!

Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time.

I also answer a listener question about generating back-links through guest blogging.

Yep, it’s another big show. Let’s get stuck right into Australia’s #1 marketing podcast.

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Alicia Shaffer Three Bird Nest - how to market your Etsy business

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that’s no mean feat given there’s 1.5 million stores on Etsy! However, the success she’s currently enjoying with Three Bird Nest didn’t come easily – like all successful business owners she’s tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!

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Steven Bradbury

234 – Olympian Steven Bradbury on never giving up

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.

His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.

Plus I take you behind-the-scenes of my most successful Facebook post ever. Let’s go!

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Joe Drew - MyBins - how to start a business

233 – How to start a cool little business and clean up, with Joe Drew of myBins.

“Hey Mum, I’m gunna become a garbo!” That’s the start of a phone call today’s guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney’s Northern Beaches. They’ve got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way.

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Rowdy McLean

231 – How to play a bigger game with Rowdy McLean

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia’s biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world’s leading motivational speakers on how to play a bigger game.

Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.

Let’s go!

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Jeffrey Hayzlett

230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. “You MUST meet this guy”, were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business.

Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it’s another big show. Let’s go!

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Jeff Bullas - social media marketing

229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground!

Jeff Bullas may well be Australia’s leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you’ll discover exactly how this impossibility is actually possible.

Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It’s a ripper and is aimed at helping you grow your business. Thanks Ben!

Ready? Let’s do this …

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Shark Tank Australia

228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show.

Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question “So, what do you do?”

Yep, it’s another big show. Let’s get stuck right into episode 228 of Australia’s #1 marketing show. Go!

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