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Parker Olson unconventional marketing tactics

Unconventional & Unstoppable: Parker Olson’s Wild Marketing Tactics That Are Redefining Marketing | 663

Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via airplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

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Previous Episodes

Stop waiting for your website to be perfect and get on with it! - email marketing tips

#131 Email marketing tips for small business. This is hot, hot, hot!

Email marketing tips and tricks. Who doesn’t want some of that!? Clearly there’s a whole lot of listeners out there who do, as when I posted on the show’s Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty!

The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren’t getting the return from their investment that they’d like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both!

Well, that’s all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy!

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Flying Solo

#130 How Flying Solo grew to a thriving 56,000+ member online community.

Robert Gerrish is the co-founder of Flying Solo, Australia’s largest online community of soloprenuers. Solo what? Soloprenuers … Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business.

Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the ground, suggesting that a joint venture was in order. That partnership still exists to this day and involves Flying Solo getting a mention in each episode and my show being shared amongst the Flying Solo community every week.

Robert explains exactly how they went about building this thriving business. Plus I share an email I received from a member of the Small Business Big Marketing Forum explaining (much more succinctly than me) why I started it and what you can expect! Enjoy …

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rebranding

#129 How to rebrand a business.

This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points – business name, stationary, signage, website, imagery, social media channels and so on.

The business that has just been through this transformation is Caboodle Financial Services … previously known as Delta Group.

What a difference already, huh?!

It’s owner, Peita Dimantidis, recently attended a marketing keynote I gave in Sydney, did a whole lot of reading and then (and most importantly) took a whole lot of action. Swift action without hesitation. As I always say …. action creates reaction. That’s where the magic lies.

If you’re thinking a rebranding of your existing business is in order, then take a listen to how Peita went about it.

PLUS in this episode I give an update on what’s happening with my last guests dream of getting a date with Kylie Minogue; and I’ve found out why Seth Godin declined to come on The Small Business Big Marketing Show (and it’s encouraged me to not give up). I think he misinterpreted what my show was all about … and my role in the mix.

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kylie minogue

#128 Trying to get a date with Kylie has its (business) rewards!

Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn’t! In fact, Dannii would be just fine!

However, unlike my perverted reasons for wanting one, John’s are pure – he’s raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks.

He’s already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on him, I say!

John approached me via email, asking if I could help him get this fifth, albeit very challenging, date. Now whilst I don’t know Kylie, I’m reckoning that the six degrees of seperation law that applies to us all will reveal that one of my listeners will have access to her and make it happen. Enjoy and let’s see if we can make it happen.

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video marketing

#127 Video marketing made easy with Wistia’s Chris Savage.

Chris Savage is the Co-Founder & CEO of Wistia – a smart and simple video marketing and hosting service.

His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong.

But what he’s known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.”

In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about creating engaging video that generates seriously strong returns for your small business.

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Olivia Fox on charisma

#126 Olivia Fox on charisma – A very under-utilised marketing strategy.

Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don’t need to be born charismatic … charisma can be learned. Phew!

My 3 key learnings from this episode to apply in your business are:

1. Charisma can be learnt.
2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference.
3. Don’t underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process.

PLUS (there’s always more, isn’t there?!) …. I share a marketing success one of my Deep Dive Mastermind members had. Happy days!

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content marketing

#125 Content Marketing with Joe Pulizzi.

Joe Pulizzi is the Founder of the Content Marketing Institute – a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it’s a big wave, team, so hop on it!

PLUS I share an insight I’ve recently gleaned from running my Deep Dive Mastermind. It’s all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy!

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cafe marketing ideas

#124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town.

Sam Keck has just started the Commonfolk Coffee Company – a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well – the menu is limited but yum, and there’s no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal – and I guess you’re thinking, which cool inner-city suburb is it located? It’s not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate – alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference. Listen in to hear how Sam’s created a very cool new cafe brand.

PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that!

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#123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks.

Yep, it’s that time of the month when all business becomes funny business. A chance for Tim Reid (Australia’s #1 small business podcaster) and Andrew Griffiths (Australia’s #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month’s episode we discuss:

– Doing business in cafes.
– Whether it’s OK for us small business owners to goof off.
– Whether you can give away too much knowledge.
– How to overcome business setbacks.

PLUS I tackle a listener question from Gino, who reckons I talk about people too much, at the expense of marketing ;0)

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small business

#122 The Big Question Episode (A Valentine’s Day special edition).

Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he’s been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he’s gone ahead and started a business doing just that – an exclusive marriage proposal service aptly called Pitch and Woo.

Now, here’s the thing. Not only is Pitch and Woo a very cool business idea (unique in fact – in Australia at least), Jonathan is absolutely passionate about it and it comes through in this fireside chat. So passionate in fact, he’s been burning the midnight oil trying to get it to market whilst working full time for the man, and supporting a beautiful wife and four month old son.

So, slip in to something more comfortable, grab a glass of bubbly with your better half and slide in to this (not so romantic) but incredibly passionate chat with Mr Proposal himself.

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#121 From timber yard lackey to six figure business owner. Happy days!

Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two years. Nice!

Listen in as George shares how he did it, and lessons learned along the way.

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small business marketing success

Cha-Ching! The sweet, sweet sound of small business marketing success.

I wrote this book about five years ago. It contains 49 marketing ideas, supported by examples, to help you create more awareness around your business, attract more customers and close more deals. What I love is the fact that it was written during my push in to marketing a business online, so it contains a lot of old-school marketing ideas as well as new ones. Something we don’t see a lot of these days!

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